Careers - Christina Del Villar

How To Land Your Dream Job And Enhance Your Marketing Career

Does it seem like your marketing career is in the hands of other people? Budget cuts, a global pandemic, downsizing...there are so many outside factors that can impact your career path. How are you supposed to create a career you love?

May 5, 2022

You know you're doing good work. Use these three tips to make sure other people know it too.

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Why (and How) to Build More Influence at Your Company

February 28, 2022

WWCD What data should I be measuring regularly

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What Would Christina Do: What data should I be measuring regularly?

Q: I understand that data is important to a marketer, but I'm really not sure what data I should be looking at, or how to use it. Can you point…

January 20, 2022

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What Is a Map of Influence and How To Define Yours

Learn how to create synergies across the go-to-market strategy by leveraging your Map of Influence. Whether you're new to a company or are an experienced marketing professional, understanding how your…

January 6, 2022

I want to market myself internally. Where do I start

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What Would Christina Do: Internal Marketing Edition

What Would Christina Do? I just started a new job and I want to market myself internally. Where do I start? So, you just started a new job and are…

December 1, 2021

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What Would Christina Do – Building Influence Edition

How trust, influence, and alignment come into play when getting what you need from within the company structure.

May 7, 2021

Careers

Uplevel Your Marketing Career in One “Easy” Step

We marketers are special, that's a given; but we also occasionally suffer from the same career plateaus and lack of inspiration that most professionals encounter at least once in their…

April 9, 2021

Careers

How to Market Yourself as a Job Candidate

Stuck in a job you don't like? Most candidates scramble to get hired without spending a lot of time thinking about what will really make them happy. Like a good go-to-market strategy for a product or solution, there is a lot that goes into defining, building, and executing a plan to find your dream job.

March 29, 2021

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Pro Tip #2 – How to Claim Your Seat at the Corporate Table

Marketing and marketing professionals are misunderstood, undervalued, and considered non-essential. So what do we do about it? Short answer: Get marketing involved in planning-if not owning-the go-to-market strategy. Learn more.

March 18, 2021

Careers

Pro Tip #1 – The Marketer in the Mirror

At its core, what we do as marketers is build awareness and create sales opportunities. Unfortunately, when it comes to our own career trajectory-or even job security-we forget to turn…

March 11, 2021